Chelsea finally get new shirt sponsor in £40m-a-year deal

Chelsea finally get new shirt sponsor in £40m-a-year deal

Chelsea are set to confirm a new front-of-shirt sponsor for the 2023/2024 season.

The Blues have began this campaign with a blank design in front of their jerseys.

However, the Premier League side will now link up with Infinite Athlete in a deal worth around £40m a year, according to The Telegraph.

After initially entering into talks with Chelsea to potentially take over the naming rights at Stamford Bridge, it would appear the technology firm have finally agreed a deal with the Blues and are now awaiting sign-off from the Premier League.

Having most recently ended their three-year tenure with telecommunications brand ‘3’, Chelsea’s sleek design this season has drawn plenty of admirers for its retro feel without a front-of-shirt sponsor.

However, with money and sponsorships ultimately having the final say, Mauricio Pochettino’s side are set to see another design hit the shelves in the weeks that follow.